Alternative Marketing - 1131 Words

ALTERNATIVE MARKETING I. Introduction: TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter. II. ALTERNATIVE MARKETING PROGRAMS In developing Alternative Marketing Programs it requires creativity and imagination. Marketers seek to identify new places where a consumer’s path intersects with a brand’s presence, or create a new intersection point. Marketing professionals look for more innovative ways to reach target audience. From alternative marketing programs, attention-getting marketing messages can be developed and firms can supplement or replace mass media†¦show more content†¦REASONS FOR USING GUERILLA MARKETING †¢ To find a new way to communicate with consumers †¢ To interact with consumers †¢ To make advertising accessible to consumers †¢ To impact a spot market †¢ To create buzz †¢ To build relationships with consumers †¢ XIII. LIFESTYLE MARKETING Lifestyle Marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience. Lifestyle Marketing Includes contacting consumers at places such as farmer’s markets, bluegrass festivals and other places where large concentrations of potential customers are found. XIV. EXPERIENTIAL MARKETING Experiential Marketing combines direct marketing, field marketing and sales promotions into a single consumer experience. Typically involves direct marketing through interactive means such as special events and free samples. XV. STEPS TO INCREASE PROBABILITY OF SUCCESFUL EXPERIENTIAL MARKETING †¢ Step 1: Choose a clear, concise market segment to target. †¢ Step 2: Identify the rightShow MoreRelatedCompare Alternative Definition of Marketing913 Words   |  4 Pages1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime, there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler, CIM, AMA†¦ - Definition of Chartered Institute of Marketing (CIM): â€Å"Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably†. - Definition of Philip Kotler: Read MoreMarketing Alternative Assignment 3%1715 Words   |  7 PagesChapter 1 Thinking as an economist Answers to review questions 1 They probably mean that, given the competing demands on their limited resources, there are other things (a holiday, private school fees, a new computer) that they choose to spend their income on rather than a plasma screen television. 2 Your friend probably means that your tennis game will improve faster if you take individual lessons instead of group lessons. However, individual lessons are also more costly than group lessons, soRead MoreFood Pricing and Marketing Practices: Dietary Choices and Food Alternative1126 Words   |  5 PagesFood pricing and marketing practices determine individual dietary choices. These dietary choices inversely correlate to income and obesity (French, 2003; Drewnowski, Specter, 2004; Cawley, 2004). Extending the consequences of dietary choices one step further are an array of diseases, including diminished immunities, diabetes, heart disease and cancer resulting from poor choices. We can identify the problem but how can we effect a solution? Obesity among low socioeconomic populations is increasingRead MoreFilmore Furniture Ltd1266 Words   |  6 Pagesability to provide the same product. * They can gain profit by charging for freight , and storage space The bargaining power of Buyers:- * Price sensitivity * It is strong, as the competition is intense * They have many alternatives suppliers to get the product they desire. * Customer seek FAB (Feature, Advantages and Benefits) Threat of new entrants:- * The threat of new entrants in to the industry is moderate * A significant amount of financial investmentsRead MorePreparing an Assessment for Lotus Rental Cars CEO on the Feasability of Adding Alternative Fuel Vehicles to the Fleet1530 Words   |  6 Pagesthe feasibility of adding alternative fuel vehicles to the fleet. Although there are many forms of alternative fuel vehicles, this study will primarily focus on the use of hybrid vehicles at Lotus Rental Cars. We will discuss the background of Lotus Rental Car’s current status, the advantages and disadvantages of adding alternative fuel vehicles, and provide our recommendation on why and how it should be done. Our focus will be on three specific areas: budget costs, marketing strategy and performanceRead MoreStrengths685 Words   |  3 Pagesmass-produced hybrid gas-electric vehicles (gas and electric), e.g. Prius model. Based on advanced technologies and Ramp;D activity. With oil prices at an all time high - this investment and widening of product portfolio fits consumers loo king to alternative sources of fuels away from gas guzzling cars * To expand more aggressively into new segments of the market. The launch of Aygo model by Toyota is intended to take market share in youth market. * To produce cars which are more fuel efficientRead MoreComplementary And Alternative Medicine ( Cam )1105 Words   |  5 PagesAbstract: Although allopathic medicine or termed Western medicine is more widely accepted than complementary and alternative medicine (CAM) it has only started to emerge since the 1800s. Complementary and alternative modalities have been around for thousands of years, and for some can be found on cave drawings. As allopathic medicine has different modalities, so does complementary and alternative medicine such as: acupuncture, traditional Chinese medicine, aromatherapy and massage to name a few. NotRead MoreRunning Head : A Sustainable Energy Proposal1446 Words   |  6 Pageseconomy and placing our society’s well being to a halt. With coal slowly being eliminated, this would force us to increasing our oil dependence with the jump into the unknown territory of advancing the worlds focus away from coal to oil, nuclear and alternative fuel to bridge the gap. The plan accomplished in the next 50 years should put to rest any future coal consumption. A SUSTAINABLE ENERGY PROPOSAL 4 What needs to be done is inRead MoreAdvantages And Advantages Of Bioenergy And Solar Energy993 Words   |  4 Pagesmore frequently. Therefore, many scientists are struggling with finding some alternative sources of energy to fossil fuel which release a great amount of carbon dioxide that have affected global warming. Governments also struggle with finding some possible solutions to deal with climate change. They are encouraging and investing on researching new energy sources. Bioenergy and solar energy have been highly used as alternative energies. This essay will explore the advantages and disadvantages of bioenergyRead MoreThe Mythological Beginning Of Ayurveda Medicine1243 Words   |  5 Pagescredentialing can vary according to local and state governments causing concern of alternative treatment use and consistency within western medicine. Standardization and Regulation To obtain standardization there needs to be a universal process or measurable range of quality to ensure authentication, quality control, chemo-profiling, process validation, regulatory aspects, clinical risk assessment, consumer awareness and post marketing surveillance are the areas of major concern for their acceptability in modern

The Effects Of Fracking On The Uk Essay - 1855 Words

Introduction: In recent years, fracking changed the world. Suddenly an incredible amount of newly exploitable oil and gas became available. It led to an American boom in the oil industry but it also raised many environmental problems. In this abstract the fracking effect on ground and surface waters will be discussed in the light of U.S cases; and potential effect of fracking on the UK in the future. There two types of water pollution depending on their source, direct and indirect. Direct sources include pollutant which is emitted from the localized anthropogenic source, for example spillage from factories or waste water treatment plants. Indirect sources of water pollution from precipitation. Indirect pollution is difficult to evaluate due to its complexity, therefore in this abstract the focus will be on direct pollution of fracking. The subject of this abstract is the evaluation of different aspects of fracking; water withdrawal, chemical mixing, well injection, produced waters and wastewater in terms of their effect on surface and groundwaters. Water withdrawal In the process of extracting shale gases, in the stages of drilling and fracturing a large volume of water is required. A study Marcellus Shale, and Barnett shale in the U.S was aimed to see how water withdrawal during fracking can affect drinking water quantities. Even though In the U.S hydraulic fracturing uses billions of gallons of water every year, it is less than 1% of the total water consumption, soShow MoreRelatedWhy Fracking Should Be Allowed1481 Words   |  6 Pagesstrongest arguments in favour of fracking is the reduction in CO2 that would occur with increased fracking. As of 2013, coal provided approximately 40% of the world’s electricity needs and provides 29% of the total world energy supply with oil being the largest at 31%. Coal-fired power plants are responsible for over 83% of the CO2 pollution since 1990, and have the highest ratio of CO2 output per unit of electricity out of all the fossil fuels. These emissions cause effects worldwide; acid rain, air p ollutionRead MoreA Comparison of Life in Four Contrasting Countries: The USA, the UK, China and Bangladesh1652 Words   |  7 PagesContrasting Countries: The USA, the UK, China and Bangladesh By Bertie Ellison-Wright The Natural Environment The USA, the UK, China and Bangladesh all have extremely varied environments, in terms of location, size, landforms, geology, natural resources, rivers, coasts, weather and climate, and pollution. However, there are also plenty of similarities between the countries. Location Size The USA is located in North America, between the Atlantic and Pacific Oceans, the UK in north-west Europe, and ChinaRead MoreShould Fracking Be Used For Money For Traditional Sources Of Fossil Fuels?1993 Words   |  8 PagesThis house believes that fracking should be used to compensate for traditional sources of fossil fuels in the UK in the next 40 years. I am arguing against this motion from a social and environmental angle. Introduction: In order to comply with the goal to cut traditional fossil fuel consumption by 2050, the UK needs to turn to alternative types of energy. Fracking is a method of extracting shale gas from deep within the earth’s surface, by injecting large quantities of water at very high pressuresRead MoreFracking Affect The Community On A Local Level1434 Words   |  6 Pagesstove, and the electrical power that flow through homes share a common attribute: they are fueled by natural gas or oil, both of which are fundamental sources of energy in the US and are mined through the process of fracking. B.Hydraulic fracturing, more commonly known as fracking, is a method of oil and natural gas extraction used to release natural gas that can be converted into energy. A mixture of water, sand, and chemicals is injected into shale formations thousands of feet below the surfaceRead MoreThe Need, Risks And Impacts1396 Words   |  6 PagesFRACKING-â€Å"The Need, Risks and Impacts† Hydraulic Fracking, which is the extraction of natural gas which was earlier protected, has become a major problem today. It is an environmental as well as a health hazard. The large firms which are linked to fracking have tried to justify fracking by citing that the benefits of it outweigh the harm that it might potentially cause. But before buying that argument, it is important for us to understand if the idea of fracking is really good for a long term scenarioRead MoreHydraulic Fracturing Of Natural Gas From Deep Below The Ground1975 Words   |  8 PagesFracking, also known as hydraulic fracturing involves the extraction of natural gas from deep below the ground. A shaft is drilled into the ground followed by a horizontal well hole that flows to the gas layer of the earth. The well is divided into smaller sections and these sections are fractured in sections. Fracking fluid (7 million litres of water is used, several thousand tonnes of sand and 200,000 tonnes of chemicals (de Ri jke, 2013)) is then pumped into the ground at high velocity. CracksRead MoreA Summary On The Role Of Fracking801 Words   |  4 PagesA summary of current viewpoins on the role of fracking given the recent drop in oil prices. Over many decades oil has supplied the global market with a realatively inexpensive method to provide energy and countless products. Without oil the world would not be as well developed as it is today. Large countries such as the USA and China thrive off oil and without it would come to abrubt halt. [1] Saudi Arabia is in possession of vast quantities of crude oil, currently larger than the US. [2] Due toRead MoreIs Fracking A Necessary Evil? For The United Kingdom?3414 Words   |  14 Pages Paper 4 Project 2013-14: Is fracking a ‘necessary evil’ for the United Kingdom? Candidate Number: 127 Word Count: 3000 + 381(Bibliography) = 3381 Introduction Since 2004 the UK has been a net importer of natural gas, as the North Sea reserves have been exploited and nearly exhausted. Today, ten years later, the UK has become even more dependent on foreign gas with over 50% of demand for gas satisfied by foreign supply (Gloystein, 2013). This increasing dependence on foreign countriesRead MoreFracking : A Modern Technique1680 Words   |  7 PagesFracking is a modern technique to explore natural gas through a controversial procedure. The controversy about scientific evidence for the impact of fracking has raged unabated for over a decade. It has now become one of the most popular debates between the supporters of Greenpeace or environmentalists and the energy companies. Now it’s a centrepiece of discussion in the context of the energy solution and considered as a really important source of energy by last few decades. Recent developments inRead MoreDescribe the social implications of business ethics facing a selected business in its different areas of activity. (P3 and M2)2355 Words   |  10 PagesDescribe the social implications of business ethics facing a selected business in its different areas of activity. (P3 and M2) Social implications of business ethics The social implications often refer to those businesses that have an effect on society as a whole. They can relate to a number of areas of activity. I will now talk about the areas of activity. Areas of activity Ethics in finance In financial dealing and payments there are many kinds of unethical behaviour, however there are regulations

Xcom/285 Business Writing Portfolio Free Essays

Business Writing Portfolio Mea Greenidge September 26, 2010 XCOM/285 Essentials of Managerial Communication Axia College The writing skills and techniques learned in my Essentials of Managerial Communication class can and will benefit me in my future classes as well as in my career in many ways. A few of the skills learned are including, but not limited to the appropriate ways of communicating depending on the audience, e-mail and business letter writing etiquette and also the importance of unbiased speaking in the workplace. It is important to have been taught these skills as I now know that there are many changes that need to be made to my future business plan and even in my current work day. We will write a custom essay sample on Xcom/285 Business Writing Portfolio or any similar topic only for you Order Now I can use the skills that I was taught to give efficient business lectures and presentations. The class also taught me the importance of appropriate introductions and closing. Within this lesson I learned that every presentation should be altered based on the type of audience to whom it will be presented to as a presenter can easily lose his or her audience if the presentation is not created specifically for that audience. Another lesson in the Essentials of Managerial Communication class discussed the proper ways to begin business writing. It is important to have business writing mapped out and clearly thought out before one even begins writing. A writing map or outline can be used as a guide for a writer so that he or she may effectively include all the necessary information needed within the writing. In my future endeavors as a wife, mother, daughter, student, employee and future business woman, I will take the skills learned from this communications class and apply them in any way possible as these skills are skills that will only push me further down the road to success within my business. [pic] NOTICE OF CHANGE IN BUSINESS HOURS Effective SEPTEMBER 1, 2010 In an effort to preserve fuel and energy and due to the slowing economy, Effective September 1, 2010, Dress for All will be changing its store hours to Monday-Saturday opening at 10am and closing at 9pm. Memorandum To:ALL COMPANY EMPLOYEES CC:ALL MANAGERS From:PUBLIC RELATIONS MANAGER Date:9/26/2010 Re:NOTICE OF CHANGE OF BUSINESS HOURS Effective September 1, 2010, Dress for All will be changing its store hours to Monday-Saturday opening at 10am and closing at 9pm. As a result of this change all employee work hours will be changing as well. In the coming weeks full time employees’ work schedule will be converted to a four day work week/ ten hour work day. For all part time employees, schedules will be converted to a 1, 2, or 3 day work week depending on the average number of hours worked. There will NOT be a change in compensation at this time. Thank you all for your continued hark work and cooperation regarding this matter. If you have any questions or concerns, feel free to contact your immediate supervisor. Regards, Mea Greenidge Public Relations Manager Confidential E-MAIL To: STORE MANAGERS CC:OWNERS From:PUBLIC RELATIONS MANAGER Date:9/26/2010 Re:NOTICE OF CHANGE IN BUSINESS HOURS Managers, As you all may be aware the cost of gas has been rising immensely and in an effort to lower operations cost, Dress For All will be changing its store hours. The new store hours will be Monday-Saturday opening at 10am and closing at 9pm. As a result of the change in the business hours, there will also be a change in employee work hours. In the coming weeks full time employees work schedule will be converted to a four day work week/ ten hour work day. For all part time employees, schedule will be converted to a 1,2, or 3 day work week depending on the average number of hours worked. The change may be difficult to adjust to for some of the employees, so it will be your jobs as managers to assist and work with them as much as possible during the transition. The employees will be notified of the change within the next week and will be directed to their immediate supervisors with any questions or concerns that they may have. If you have any questions or concerns, please contact me at any time. Regards, Mea Greenidge Public Relations Manager Many companies have implemented the benefit of tuition reimbursement. Tuition reimbursement benefits both the employer and the employee. Our company has approved a budget plan for the expansion of tuition reimbursement for those employees seeking a bachelor’s degree in business and communication. In most cases, companies begin determining whether or not to implement tuition assistance and/or tuition reimbursement during the developmental stages of the company’s benefit package. Other companies wait for the success of the company to begin rolling, and then decide to provide additional benefits for its employees. Offering tuition assistance to employees seeking a bachelor’s degree in business and communication, will qualify employees for new internal professional opportunities. Having employees with bachelor’s degree in business and communications will also benefit the company both financially and socially. Business Communications degree programs teach students important skills they’ll need to work in the communications-dependent world of business. Students come out of Business Communications programs ready to write, speak in public, schmooze with clients and do everything else it takes to work as communications managers, public relations specialists, technical writers and more. â€Å"People who complete a business communication program are qualified for a wide range of careers and work in a multitude of industries; a wide variety of industries require the skills and expertise gained in business communication degree program. People working in this field are responsible for constructing, disseminating and evaluating different types of communications, including press releases, e-mails, television commercials, print ads, business reports, conferences and websites. † (Babcock, 2009) Companies with internal business and communication degree recipients are able to complete tasks internally and for a fraction of the normal cost, which another company would have to seek an external company to perform the job. This will prove its self tremendously in the marketing department. Many companies are at times forced to seek additional resources when trying to market their company and/or products. Implementing the addition of tuition reimbursement to our employee benefits, will lessor the number of times we have to call outside sources, and provide us with more internal resources for marketing and public relations. According to the University of Phoenix, â€Å"The Bachelor of Science in Business with a concentration in Communications promotes the knowledge and skills needed for effective communication within the business environment. Giving employees the option to higher their education to completing their bachelor’s degree in business and communication not only builds additional rapport between the employee and employer, but it also gives the employer the opportunity to create new positions based on the capabilities of the current employees. In addition to the perks, rewards and benefits received from the current position, having a bachelor’s deg ree in business and communication will boost ones earnings potential tremendously, which will ultimately boost the earning potential of the company in which they are employed. The monetary value of a college degree is hard to dispute. According to the U. S. Census Bureau, adults aged 18 and older holding a bachelor’s degree earned an average of $51,544 in 2004, compared with an average of $28,645 earned by those with a high school diploma–or about 73% more. Multiplied over the course of a lifetime, that could translate into a difference in income of hundreds of thousands of dollars. † (Value of a College Degree) Take public relations specialist for example, â€Å"Median annual earnings for public relations specialists were $43,830 in 2004. Communications professionals involved in advertising and related services had salaries of $50,450 in the same year. † Therefore, the earning potential of individuals seeking a bachelor’s degree in business and communications will increase immensely following the completion of the program. Not only will the employees who take advantage of the newly implemented benefit of tuition reimbursement see an increase in their earning potential, they will also see an increase of different positions within a business that they now qualify for. The of the different careers people with a bachelor’s degree in business and communications include but are not limited to, a Public Relations Specialists, Technical Writers, and Communications Managers. â€Å"Graduates of Business Communications bachelor’s degree programs generally have better employment opportunities than students who graduate from associate programs. † (Education-Portal) Competition within the field of business communications is particularly high at the entry-level, and the number of qualified applicants usually exceeds the number of job openings available. Employments for a business communication degree regiments is expected to grow faster than average to 2014, as the demand for professional and it’s skilled candidates grows with the competitive business industry. As previously stated, having internal employees with the capabilities of the above mentioned job titles will benefit the company in multiple ways including being able to complete different task without being required to hire an outside company or individual. In most cases, businesses are able to tilize individuals with a degree in Business and Communications, to Draft press releases, contact people in the media, prepare speeches, conduct presentations, make film presentations, slideshows, and compile media kits. Putting together reports, articles, and news stories are also among the many things that can be done. When our company expands or employee benefits, adding tuition reimbursement for those seeking a Bachelor’s Degree in Business and Communications will ul timately only provide positive benefits for our company and its employees. With the skills and training learned in the Business and Communications program, our employees will be able to boost our marketing and public relations department as well as our technical support and information systems department. In addition, with the conflict management and strong writing skills learned employees will also be able to assist in the employee relations department if needed. Adding tuition reimbursement for those seeking a Bachelor’s degree in business and communications will ultimately be another step forward in our company’s journey to success. References Babcock, Pamela. 2009. Always More to Learn. † HRMagazine 54, no. 9: 51. MasterFILE Premier, EBSCOhost (accessed September 14, 2010). Education-Portal. com  © copyright 2003-2010 Education-Portal. com. All other trademarks and Copyrights are the property of their respective owners. All rights reserved. â€Å"Tuition Reimbursement and More. † Connection: The Journal of the New England Bo ard of Higher Education 19, no. 1 (Summer2004 2004): 21. Professional Development Collection, EBSCOhost (accessed September 14, 2010). â€Å"Value of a College Degree. † Facts On File: Issues Controversies, EBSCOhost (accessed September 26, 2010). How to cite Xcom/285 Business Writing Portfolio, Papers

Borders free essay sample

Is defined as the place In which one lives or resides, usually with those they love. However in Thomas Kings Borders a family is kept from their home and loved ones because of a difference in opinion of what defines a home. In his short story of determination ad persistence King uses the duty free store and its parking lot to define the family home and what exactly that means to both them and the world. For simply borders surrounding you but how can one truly define some home know what Is home, for it Is different for everyone. Where is home, is it in the house which we reside, the town in which we live, or imply with the people that we love? In Borders home is an ever-present theme that is constantly trying to be defined, the parking lot and duty free store are used a lot to determine where is home. We will write a custom essay sample on Borders or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For most of the world your home is where you come from the country where you were born but does this mean we are limited to only one home? That there is only one place we belong? The government and officials say for purposes of safety one must belong to one country or another, must call one place home.In Kings Borders the mother and son challenge this idea by refusing to state en specific country as home and end up stuck in the middle, forced to make their own new home in a parking lot. As Blackfoots the mother and son belong to both the American and Canadian side yet are constantly asked by television reporters how it felt to be an Indian without a country (peg. 262) which makes no sense, because in all reality they are Indians with two countries, two homes and for a short while even a third home right in the middle.Neither of them felt that flagpoles, men with guns, man made borders, or even the name of a country should be able to define their mom. Their home is as the narrator de clares wherever they are together with family telling, stories all about the stars (peg. 261) and simply being together. As well even after being told for days to state their home they defied the law, got along Just fine and were able to make It across both borders, proving that your country of birth does not define who you are or where you can go, home Is yours to create.What makes home, home? Is it the roof over head, the land on which we sleep, the people who surround us? Ever so often people and Ides are put into boxes to fit benefiting, to fit borders yet in Kings story this idea of needing to be contained and labeled is challenged and overcome. The parking lot where the mother and son are temporarily living represents the Blackfoot population and their history of being contained to one small space between two much larger areas.For generations the narrator states that these people have been forced to choose one country or another to define them which for them is impossible because as far back as they can remember they have been defined by nature, not border guards with their [feet set wide apart and holsters pitching up and down] or by flagpoles. (peg. 57) Since their arrival so long ago their borders of home have been the rivers and mountain ranges, stopped. Although the mother and son are told to define themselves by one country or another they object and instead end up with luxuries like no one else, they receive food and water for free, have a place to sleep and are sold everything duty free. Therefore instead of following the rules of each country they remain in the middle able to do what they please while out of reach of wither government. After all being told to pick a home did nothing but give this family the opportunity to make a whole new one in a simple patch of cement.